Tag Archives: VT Life

A Heedless Death

I grew up reading Vermont Life in the fifties and continued reading it until shortly after the turn of the century. It always had a prominent place in our home, moving quarterly from the coffee table to the bathroom magazine rack – where its continued perusal was assured – and finally to a shelf in the den. Back then, Vermont Life was collectible not disposable. Eventually I lost interest as the magazine shifted away from the substantive features and images that define us toward lifestyle and marketing. My only real business savvy in life has been marketing, and I’ve always believed that the best marketing conveys substance rather than fluff. Consumers have largely become inured to marketing yet still crave …
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