Tag Archives: digitization

Brave New World of Publishng

I grew up amid two publishing families. Roger Straus (Farrar, Straus and Giroux) and Alfred and Blanche Knopf. They were both family cousins and close friends of my paternal grandparents. In the fifties, the publishing world had two entities, vanity publishers (Vantage Press et al.) and the traditional publishing houses. The traditional publishers enjoyed their reader’s brand respect. Today, in this Amazon-driven maelstrom of buying, publishing, and distribution options, most publishers have lost any cohesive brand equity. By “brand equity”, I simply mean value recognition – whether a publisher’s name evokes any specific quality or characteristic in the consumer’s mind. If I say, “Harper Collins,” does anything come to mind? Does anyone go into a bookstore and ask, “What’s new …
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